Monday, 10 December 2012

Representation of Disabilty-The Street (12C MS1)



1 Discuss the ways in which the extract constructs the representation of  disability using the following:

• Camera shots, angles, movement and composition
• Editing
• Sound
• Mise en scène
[Total 50]

EAA: Explanation, analysis, argument-20 marks
EG: Use of example-20 marks
T: Terminology-10 marks

Film 4 Revision

Thursday, 6 December 2012

12A & 12C Essay

What significance does the continuing development of digital media technology have for media institutions and audiences?


Use all the research you have conducted for the films covered in lessons. Also read the example essay you have been given for tips on content and structure.

Make sure you look at the markscheme. This will help in terms of how precise you need to be in the three areas of assessment.

The essay is due:
12C Thursday 13th December, 
12A Wednesday 12th December.

Wednesday, 5 December 2012

3D Movies Run Amok: A Fad That Should Stop… But Won’t


Click on image for article. It is a rant against the rise of 3D films. It was written 2 years ago but the main points are still vaild.

IMAX: definition



IMAX (an abbreviation for Image Maximum) is a motion picture film format and a set of cinema projection standards created by the Canadian company IMAX Corporation. IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems. Since 2002, some feature films have been converted (or upgraded) into IMAX format for display in IMAX theatres and some have also been partially shot in IMAX.

IMAX is the most widely used system for special-venue film presentations. As of September 2012, there are 697 IMAX theatres in 52 countries.

Click on image to go to IMAX Wikipedia page.

The growth of IMAX and it's convergence with Warner Bros.


Warner Bros. and IMAX have had a successful partnership over the last few years, and now the two companies have announced that they will work together on up to twenty more films through 2013.
As part of the announcement, there are a few details on notable films. One is a release date for The Hobbit (December 2013) and another is the first ‘official’ acknowledgment of Batman 3, which is mentioned as one of the ‘additional 15 films’ to be released in IMAX between 2011 and 2013 alongside Superman and Dark Shadows. Note that this press release comes from IMAX, not Warner Bros., but this still reveals a window of release for the new Batman and Superman films.
IMAX Corporation and Warner Bros. Pictures, a unit of Time Warner Inc., announced today that they have completed an agreement to release up to 20 Warner Bros. films in IMAX’s format over the course of the next three and a half years (from 2010 through 2013). The agreement strategically aligns Warner Bros.’ tent-pole business with the increasing worldwide popularity of The IMAX Experience(R) in both 2D and IMAX(R) 3D, providing the studio with an added distribution platform that consistently delivers strong box office returns. The agreement underscores the excitement around the studio’s future films which are anticipated to be among the best Hollywood event titles slated for release in the coming years.
Under the agreement, Warner Bros. movies that will be released in IMAX are: Legends of the Guardian: The Owls of Ga’Hoole 3D (September 24, 2010); Harry Potter and the Deathly Hallows: Part 1 (3D) (November 19, 2010); Harry Potter and the Deathly Hallows: Part II (3D) (July 15, 2011); Happy Feet 2 (3D) (November 18, 2011); and The Hobbit (December 2013). Warner Bros. and IMAX also plan to release an additional 15 films over the course of 2011, 2012 and 2013, including Gravity, Dark Shadows, Fury Road, Batman 3, and Superman.
 “Our track record with IMAX has been incredible, and incorporating 3D into this collaborative effort will serve as the ultimate experience for our audiences,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “We are extraordinarily proud of our forthcoming slate and eager to offer these films to audiences in the most premium of movie-going experiences.”
“We’re thrilled to join with IMAX in bringing global audiences new and exciting experiences through the 3D IMAX format,” said Veronika Kwan-Rubinek, President, International Distribution, Warner Bros. Pictures. “We have a tremendously powerful slate of quality tentpole films, and as IMAX theaters continue to expand internationally, more and more audiences will have the opportunity to experience our films using this exciting format.”
“Warner Bros. is and has been an important strategic partner for IMAX. The success of our partnership to date is a result of our integrated approach to marketing and release strategies, and we believe this formula will lead to more box office success in the future,” said Richard L. Gelfond, CEO of IMAX. “Our digital theatre system has accelerated the growth of our theatre network and provides us with significant flexibility in the release and programming schedule in our theatres. This important announcement provides increased visibility into our future film slate, enabling existing and potential exhibitors to better know what’s ‘coming soon’ in their IMAX(R) theatres.”

“IMAX has a deep appreciation for Warner Bros.’ approach to the film business; they consistently work with the industry’s most talented filmmakers, produce and release blockbuster films that captivate global audiences and make going to the movies a fun, powerful and inspiring experience,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We are confident that continuing to team with Warner Bros. to distribute market, promote and showcase their ‘all-star’ titles in IMAX will delight movie-goers around the world and achieve box office and critical success that will benefit our two companies and our exhibitor partners.”
Since June 2003, Warner Bros. Pictures has released 25 titles in IMAX’s format, 10 of which featured IMAX 3D, including several live action pictures that were partially converted into 3D with IMAX’s proprietary 2D-to-3D conversion technology. Warner Bros. films have generated approximately $565 million in box office revenues at IMAX theatres around the world. Each Hollywood title was digitally re-mastered into the image and sound quality of The IMAX Experience using IMAX’s proprietary IMAX DMR(R) (Digital Re-Mastering) technology. Also included in the tally are the studio’s four original IMAX 3D co-productions, “NASCAR 3D” (2003), “Deep Sea 3D” (2008), “Under the Sea 3D” (2009) and “Hubble 3D,” in select IMAX theatres now.

4D Film



4D film or 4-D film is a marketing term for an entertainment presentation system combining a 3D film with physical effects that occur in the theatre in synchronization with the film. (Note that 4D films are not actually four-dimensional in the geometric sense of the word.) Because physical effects can be expensive to install, 4D films are most often presented in custom-built theatres at special venues such as theme parks and amusement parks. However, some movie theatres have the ability to present 4D versions of wide-release 3D films. The films Journey to the Center of the Earth (2008) and Avatar (2009) are among the films that have received a 4D treatment in certain theatres.[1]
Effects simulated in a 4D film may include rain, wind, strobe lights, and vibration. Seats in 4D venues may vibrate or move a few inches during the presentation. Other common chair effects include air jets, water sprays, and leg and back ticklers. Hall effects may include smoke, rain, lightning, air bubbles, and special smells (for example, fireworks smells at the London Eye's Experience, and gassy smells when a stinkbug sprays it in It's Tough to be a Bug).
4D films have occasionally been marketed as 5D, 6D, or 7D films in order to emphasize the variety or uniqueness of their theatre effects. However, there is no consistent standard among films for the application of these marketing labels.

Click on the image above to go to the wikipedia page for 4D.

Click on the image below to read an article about the future of 4D.