Advert analysis


Use the notes that you made in the last lesson to annotate all three adverts (Shelter, Old Spice and Lucozade Sport). 
Do this in word, powerpoint or in Photoshop and post the finished work to your blog. 

You will need to use SlideShare or Scribd to embed powerpoint and word respectively. If you use Photoshop, set the page as A3 initially and save as a jpeg before posting.

The areas you need to cover are:

  • Target audience
  • Audience response (why they 'like' the product)
  • Colour palette
  • Representation (comment on all of them in the Shelter adverts)
  • Language used
  • Links to other media (websites, email, company names etc)
  • Any other notes you took in class
Use as much detail as possible for each area. This should take two lessons to complete.




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