Advertising: Create your own advertising campaign





Create your own poster as part of a campaign promoting a new soft drink, fragrance or charity of your choice. You can create your own original product or promote something that you already know. Consider all of the elements you have identified on the three examples you have studied.
Your poster must have a clear brand focus:
  • Key Image - representing your brand and appealing to your consumer
  • Typography/Fonts
  • Colour - to attach meaning to the product (think about connotations of colour)
  • Brand logo
  • Slogan
You must plan your idea working in pairs. You can use a found image to put together an initial draft poster using Photoshop as part of a mini-presentation to your advertising bosses tomorrow.


Good luck!

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