Marketing Fair Trade

You are going to create a advert for Fair Trade clothing. You will be given a clear brief next lesson outlining your product, target audience and marketing campaign products required.

In today's lesson, you are going to begin the pre-production stage of this project and research about Fair Trade. Click on the image above to find a great starting point for the fundamental vision and work of the organisation. You need to look at how certain Fair Trade products are marketed to consumers and why a company might choose to work in partnership with the organisation. Are there any places where Fair Trade is clearly used within adverts?

Task: Once you have a basic understanding of the concept of Fair Trade, you need to collate some examples of marketing campaigns that may use the idea of Fair Trade to sell their product explicitly through their advertising. Include all of your research findings on your blog.


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