“Successful media products depend as much upon marketing and
distribution to a specific audience as they do upon good production practices”.
To what extent would you agree with this statement, within
the media area you have studied?
Areas you may wish to
cover:
- Production practices which allow texts to be distributed and marketed for specific audiences
- The distribution and marketing of specific products or types of products
- How audiences engage with distribution and marketing strategies
- Audience strategies in facilitating or challenging institutional practices
- Arguments for, or against, an institution’s success or failure
- Explanation of synergy, cross media or digital initiatives and how these practices target specific audiences
50 marks
20 marks Evidence, Analysis, Argument
20 marks Examples
10 marks Terminology
Deadline:
- 12W Thursday 27th November (period 3)
- 12X Thursday 27th November - complete in lesson (period 1)
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