When you
deliver your pitch make sure you address the following:
WHO you are aiming your magazine at. Be specific e.g. 16-24, student, indie scenester, part time job, iD, Vice, vintage, instagram, Wellgosh etc)
WHY are you aiming your magazine at this group (gap in market? growing market?)
HOW are you aiming your magazine at this group (cover image, artist, fashion, story, price, style, colour?)
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