12W Film Case Study

• Pick a film that conforms to Mark Kermode's four rules.
• Preferably a film that made lots of money.
• Apply the seven areas of the specification to your film.

1. the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)
2. the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
3. the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blu-ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)
4. the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, tablets etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)
5. the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?)
6. the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)
7. the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)

• Choose a suitable presentational format.

Deadline:
Present to the class Thursday 4th December (period 2)
and Friday 5th December (period 4)

Millie-Sherlock Holmes
Rhia-The Great Gatsby
Jojo-Les Misérables

Louis-Django Unchained
Liam-The Hobbit: The Desolation of Smaug
Megan-Harry Potter: The Deathly Hallows part 1
Michael-Gravity
Ben-Iron Man 2
Hanna-Iron Man 3
Phoebe-The Hunger Games
Josh-Wolf of Wall Street
Ben-Harry Potter: The Deathly Hallows part 2
Alex-Avatar
Tom-Man of Steel
Harry-World War Z
Sam F.-The Hobbit: An Unexpected Journey
Nathan-Skyfall
Hannah-Toy Story 3
Christie-Frozen
Kadie-Tangled
Quinn-Hunger Games: Mockingjay part 1