Mad Max: Fury Road DVD Sales

Warner’s “Mad Max: Fury Road” remained on top of both national home video sales charts for the second consecutive week, while Lionsgate’s “The Age of Adaline” debuted at No. 2 the week ending Sept. 13 on both Nielsen VideoScan’s overall disc sales chart and the dedicated Blu-ray Disc sales chart.
“The Age of Adaline,” which also debuted at No. 1 on Home Media Magazine’s video rental chart for the week, is a romantic drama that earned $42.6 million in U.S. theaters and stars Blake Lively as a young woman who stops aging after an accident. For a drama, the film sold remarkably well, moving more than 57% as many units as “Fury Road” did in the latter’s second week of release.
DreamWorks Animation’s “Home” slipped a notch to No. 3 on the overall disc chart. The 20th Century Fox-distributed film – which earned $177.4 million at the domestic box office – has remained in the top five for seven weeks, exhibiting remarkable staying power.
Rounding out the top five on the overall disc chart are two new releases: “Barbie in Rock ‘N Royals” (No. 4), the latest direct-to-video release in the Barbie franchise from Universal Pictures, and “Supernatural: The Complete Tenth Season,” from Warner, at No. 5.
Two other new releases finished close behind: “Homeland: Season 4,” from 20th Century Fox, debuted at No. 6, and Lionsgate’s “American Heist,” a crime drama about two wayward brothers, bowed at No. 7.
“Fury Road” generated 48% of its second-week sale from Blu-ray Disc, to 30% for “The Age of Adaline,” 14% for “Barbie,” 19% for “Supernatural,” 21% for “Homeland” and 23% for “American Heist.”
On Home Media Magazine’s video rental chart for the week, “The Age of Adaline” was followed by Universal Pictures’ “Unfriended,” which shot up to No. 2 now that the horror film’s 28-day holdback from Redbox is over. DreamWorks Animation’s “Home,” last week’s top rental, slipped to No. 3, while Warner’s “Hot Pursuit” and Sony Pictures’ “Aloha” round out the top five.

Thomas K. Arnold is editorial director of Home Media Magazine, 

Top 20 Nielsen VideoScan First Alert chart for the week of 9/13/15:

1. Mad Max: Fury Road
2. The Age of Adaline (new)
3. Home
4. Barbie in Rock ‘N Royals (new)
5. Supernatural: The Complete Tenth Season (new)
6. Homeland: Season 4 (new)
7. American Heist (new)
8. PAW Patrol: Meet Everest
9. The Walking Dead: Season 5
10. Interstellar
11. Descendants
12. Aloha
13. Insurgent
14. Star Wars: The Original Trilogy
15. Hotel Transylvania
16. Mickey Mouse Clubhouse: Mickey’s Monster Musical (new)
17. Gotham: The Complete First Season (new)
18. Texas Rising
19. The Longest ride

20. Hot Pursuit

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