"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your media area?
I agree with this statement in some aspects because cross media convergence and synergy are both very vital processes of which have to take place in order for particular films to become successful for the audiences that they are aimed at and marketed for. Cross media convergence is the way in which films and other different products are produced and distributed to other marketing platforms. An example of this would be how trailers for films have leaked onto the internet by accident to websites like Facebook and YouTube resulting in them being further marketed by accident to more people. Another example would be the marketing and distribution on iPhones and iPad apps and how people can access the marketing for films and things through this example of the media. Synergy on the other hand is the interaction and cooperation that two or more organisations have on particular products. This meaning that agents can produce better marketing techniques of which can then be seen by more audiences marketing the products in a more effective and greater way.
The two processes mentioned are important to the success of media products as without them, certain trailers for films or different advertising techniques might not be as accessible to the audience. An example of how cross media convergence affects the success of marketing a media product includes the use of YouTube. YouTube can almost be seen as a streamer for trailers and adverts for films and they quite commonly are found on there from different distributers. What I mean by this is that, members of the public can access film clips and then upload them to YouTube for further audiences to see. These audiences may not have originally seen the trailer and because the leak of the particular marketing techniques, films can become more available and open to more audiences. All this is done by accident and without the help of the film industries distributors. Another example of cross media convergence is how Facebook becomes a marketing technique. People post comments about what they have done and if someone was to go and see a new film, people might see that and become interested therefore watch the trailer of which another person may have shared from YouTube. This would also be an example of synergy. It is an example of synergy because it represents both Facebook and YouTube working together with the film companies and industries in order to advertise a film. It could be advertising the film through many different techniques such as a trailer or a film review.
Relating directly back to the statement of, "Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences," I feel that without the use of the internet film marketing is a lot more difficult as the synergy between film industries and other companies within the internet are strong and are seen as reliant when it comes to films becoming successful or not.
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