Define the following terms:
- Hardware
- Content
- Pre-production
- Production
- Post-production
- Marketing
- Above the line marketing
- Below the line marketing
- Distribution
- Exchange
- Synergy
- Cross media convergence
- Institution
- Audience
- Consumption
- Contemporary
- Proliferation
Add the relevant detail for both films
Star Wars; The Force Awakens:
- Budget
- Box office gross (global)
- Director
- Production companies
- Producers
- Distributor
- Number of screens
- Marketing strategies
Ex Machina:
- Budget
- Box office gross (global)
- Director
- Production companies
- Producers
- Distributor
- Number of screens
- Marketing strategies
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