Convergence - is the tendency for different technological
systems to evolve toward performing similar tasks. e.g. ability to watch video on
your phone, tablet, console etc
Synergy – The interaction of two or more institutions/companies to ensure a larger effect than
if they acted independently. This is beneficial for each company through efficiencies in expertise and costs.
Exchange – How we access films
Proliferation - the spread of something
Hardware – the physical equipment used to either record, watch or distribute films
Content – the ‘things’ put in a film (SFX, 3D etc)
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