The Lead –
the introductory paragraph of an article. Usually written in bold or capitals.
Body copy -
refers to the text of your written articles, which should be produced as a
printed presentation to accepted industry standards, e.g. correct use of
language, font size, word limits etc. Usually written in columns.
Serif font –
fonts like Times New Roman, or Baskerville Old Face, which have little bars
(serifs) on the end of the letters.
Sans serif
font – fonts like Impact, or Agency FB, which do not have little bars (serifs)
on the end of the letters.
Drop
Capitals – Really big letter, which start off an article.
Cross Head –
Small sub-heading used to split up a large block of text.
White Space
– white parts of a page other than text or pictures.
Mode Of
Address – How the magazine talks to the audience.
Sell Lines –
Text on the cover that helps to sell the magazine to the audience. Kerrang!’s
sell line is “life is loud”.
Banners –
text, which stands out because its on a coloured background.
House Style
– a magazines distinctive design that distinguishes it from its competitors.
Borders –
the gaps at the edges of the page.
Gutters –
the gaps between the columns of text.
Leading -
the space between lines of text.
Kerning -
the space between letters.
Strap Lines
– a smaller headline, printed above the main headline.
By-lines -
name of the person who wrote the article. Picture Credits - where did the
photos come from, or who took them.
Anchorage –
The way in which text helps to pin down the meaning of a picture and visa
versa.
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