Thursday, 27 September 2012

Above The Line & Below The Line Advertising



'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.

'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.

Monday, 24 September 2012

Understanding Filmmaking-12A &12C



In today's lesson you need to create a flow chart tracking all the stages involved in producing a film. You MUST include examples at every stage of the process. You MUST provide an example from a UK and US film at every stage.

The following link takes you directly to a website which comprehensively explains every stage. Click on image below.




Monday, 10 September 2012

Working Title-20 Questions

1.     Who were the co-founders of Working Title?
2.     When was the company founded?
3.     Where is Working Title based?
4.     Who are the co-chairpersons of WT now?
5.     What awards have Working Title won?
6.     How many full time staff does WT employ?
7.     What is Working Title’s philosophy?
8.     List 5 box-office hits that Working Title have made.
9.     List 5 flops that Working Title has made.
10.  What is Richard Curtis’ relationship with Working Title?
11.  List 2 famous directors that Working Title have worked?
12.  What is Hugh Grant’s relationship with Working Title?
13.   Find out about the Coen Brothers (films, genres, status) and what do they have to do with Working Title?
14. Who owns 67% of Working Title films? When did this happen? Why did this happen?
15.   List two of Working Title big blockbuster films and find out their budgets.
16.  What genre of films is Working Title most famous for?
17.  What other genres do Working Title films like to make?
18.  Find out as much as you can about WT2? (when established, films made, budgets, awards)
19.   What information can you find out about Working Title through their web page?
20.  Find out one other interesting fact about Working Title that you would like to share with the class.