Thursday, 18 December 2014

Excellent Student Work 2014


















Monday, 15 December 2014

Les Misérables Presentation (Jojo Downing)

Class & Status - Downton Abbey


Click on image to access clip.

Discuss the ways in which the extract constructs the representation of class & status using the following:
  • Camera shots, angles, movement and composition
  • Editing
  • Sound
  • Mise en scene
50 marks

EAA: Explanation, analysis, argument-20 marks
EG: Use of example-20 marks
T: Terminology-10 marks

Exam Question

June 2012


"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your media area?

Synergy and Cross Media Convergence


Monday, 8 December 2014

12X Film Case Study


  • Pick a film that conforms to Mark Kermode's four rules.
  • Preferably a film that made lots of money.
  • Apply the seven areas of the specification to your film.
  1. the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)
  2. the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
  3. the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blu-ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)
  4. the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, tablets etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)
  5. the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?)
  6. the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)
  7. the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)
  • Choose a suitable presentational format.
  • Add trailers, images, clips (make it look interesting)
Deadline:

Present to the class - Wednesday 17th December (period 5)

  1. Harry-Rush
  2. Joe L.-The Wolf of Wall Street
  3. Kaan-The Great Gatsby
  4. Charlotte-Harry Potter: The Deathly Hallows Part 2
  5. Lauren-Lucy
  6. Megan-Gravity
  7. Erin-The Hunger Games
  8. Sam B.-Skyfall
  9. Sachin-Captain America: The Winter Soldier
  10. Milo-Prometheus
  11. Carter-Taken
  12. Patrick-Zombieland
  13. Sam L.-Django Unchained
  14. Sam W.-World War Z
  15. Joe F.-Shutter Island
  16. Josh-Fast & Furious 6
  17. Danny-Interstellar
  18. Beth-Twilight: Breaking Dawn Part 2
  19. Louis-Inception
  20. Camen-
  21. Bradley-

Thursday, 27 November 2014

12W Film Case Study



  • Pick a film that conforms to Mark Kermode's four rules.
  • Preferably a film that made lots of money.
  • Apply the seven areas of the specification to your film.
  1. the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)
  2. the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
  3. the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blu-ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)
  4. the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, tablets etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)
  5. the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?)
  6. the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)
  7. the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)
  • Choose a suitable presentational format.
Deadline:
Present to the class Thursday 4th December (period 2)
and Friday 5th December (period 4)

Millie-Sherlock Holmes
Rhia-The Great Gatsby
Jojo-Les Misérables
Louis-Django Unchained
Liam-The Hobbit: The Desolation of Smaug
Megan-Harry Potter: The Deathly Hallows part 1
Michael-Gravity
Ben-Iron Man 2
Hanna-Iron Man 3
Phoebe-The Hunger Games
Josh-Wolf of Wall Street
Ben-Harry Potter: The Deathly Hallows part 2
Alex-Avatar
Tom-Man of Steel
Harry-World War Z
Sam F.-The Hobbit: An Unexpected Journey
Nathan-Skyfall
Hannah-Toy Story 3
Christie-Frozen
Kadie-Tangled
Quinn-Hunger Games: Mockingjay part 1

Edge Of Tomorrow Official Main Trailer

Tuesday, 25 November 2014

Representation of Age


Research your selected age range.
Look for stereotypical and realistic representations 
Find examples from British and American TV dramas
You could look at the differences in British and American TV drama

7-12 Bekki (boys) Aaron (girls)
13-19 Rebecca (boys) Rajan & Max (girls)
20-29 Campbell (men) George C. (women)
20-29 Sophie (men & women)
30-50 Josh (men) Brad (women)
50-60 Jonny & Cam (men) Katie (women)
60+ Tom (men) George M. & Emma (women)

Present your findings in a suitable format. Include clips to illustrate your points.

You will be presenting your research to the class next lesson - Wednesday 3rd December (period 1)

Monday, 24 November 2014

Essay Question 12W and 12X

“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices”.

To what extent would you agree with this statement, within the media area you have studied?


Areas you may wish to cover:
  • Production practices which allow texts to be distributed and marketed for specific audiences
  • The distribution and marketing of specific products or types of products
  • How audiences engage with distribution and marketing strategies
  • Audience strategies in facilitating or challenging institutional practices
  • Arguments for, or against, an institution’s success or failure
  • Explanation of synergy, cross media or digital initiatives and how these practices target specific audiences 
50 marks
20 marks Evidence, Analysis, Argument 
20 marks Examples
10 marks Terminology

Deadline: 
  • 12W Thursday 27th November (period 3)
  • 12X Thursday 27th November - complete in lesson (period 1)

Friday, 14 November 2014

The Grand Budapest Hotel Presentation


Complete your research on The Grand Budapest hotel and present using one of the following formats:
  • Prezi
  • Powerpoint
  • Soundcloud
  • Powtoon
  • YouTube video
  • infogram
or another presentational format of your choice. 

Make sure you use images and clips from the film where possible, to illustrate your work.

Deadline (12W): Friday 7th November (period four)
Deadline (12X): Monday 10th November (period four)

Monday, 10 November 2014

The Grand Budapest Hotel (Charlotte Hull)

Guardian Infomania: James Bond


You can find the Infomania series here

The Big Six

The 'BIG SIX'
  1. 20th Century Fox 
  2. Columbia Pictures 
  3. Paramount Pictures 
  4. Universal Studios
  5. Walt Disney Pictures 
  6. Warner Bros

You need to identify the following:
  • Who is their 'parent' company, who 'owns' their parent company (usually called a conglomerate , what does the conglomerate also own (TV, Music, Computers etc)
  • What other companies your BIG SIX FILM STUIO control (do they have smaller film divisions?) What market share do they have?
  • Which films and franchises we'd associate with them (i.e. Bond, Batman etc) and how much money do they earn the institution


I want you to create an infographic to present all your information.

Use this site to make your infographic



Wednesday, 5 November 2014

The Grand Budapest Hotel Research


Research each area of the specification (below) in relation to The Grand Budapest Hotel. Post your work on your blog.

Deadline: 12X-Wednesday 5th November

  1. the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)
  2. the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
  3. the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blu-ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)
  4. the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, tablets etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)
  5. the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?)
  6. the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)
  7. the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)

One Woman, 17 British Accents

Monday, 3 November 2014

Cross Media Convergence and Synergy in Film Industry

The Grand Budapest Hotel: "He's a Concierge!"

The Grand Budapest Hotel - Meet the Cast of Characters

The Grand Budapest Hotel Featurette: "Creating a Hotel"

The Grand Budapest Hotel Research


Research the film The Grand Budapest Hotel. Use the seven areas from the specification (see post below) as a framework for your research. Make a Prezi, PowerPoint or word document and embed onto your blog.

Deadline: end of the lesson (period 2) on Thursday 6th November.

Tuesday, 28 October 2014

The Grand Budapest Hotel (2014) Trailer

Moonrise Kingdom (2012) Trailer

Fantastic Mr Fox (2009) Trailer

The Royal Tenenbaums (2001) Trailer

Rushmore (1998) Trailer

Representation of Regional Identity



A person’s identity rooted in setting, speech, costume and region in which they live

Areas to think about in relation to  regional identity:
  • Accents
  • Location/ setting
  • Slang
  • Clothes
  • Pastimes
  • Attitudes/ behaviour
Create a research piece on the stereotypes and counter-types of the following regional identities:
  • Scottish
  • Liverpool
  • Newcastle
  • Yorkshire
  • Birmingham
  • Welsh
  • Irish
  • London
  • Essex
  • Cornwall/South West
Include examples from TV dramas and post to your blog.

Wednesday, 15 October 2014

Representation Of Gender

 

Discuss the ways in which the extract constructs the representation of gender using the following: 

  • Camera shots, angles, movement and composition 
  • Editing 
  • Sound 
  • Mise en scène 

Jonny, Campbell, Brad and Cam complete this by tomorrow's lesson (Period 3 16th October)

The Grammar of Film will help.

Try to refer to the following:

Camera shots:

  • establishing shot
  • close up
  • mid shot
  • two shot
Camera angles:
  • wide angle
  • high angle 
  • low angle
Camera movement
  • pan
  • tilt
Compostion
  • framing
Editing
  • shot/ reverse shot
  • long take
  • short take
Sound
  • diegetic sound-ambient sound/background noise
  • non diegetic sound-soundtrack/music
Mise en scene
  • costume
  • make up
  • setting/ location
  • set/ props
  • lighting

Monday, 6 October 2014

Gender Stereotypes


How is gender represented in TV Drama?

Refer to both male and female characters in TV drama.
Include examples of that conform to the stereotypes and examples that counter the stereotype.

As an extension task try to show awareness of the four areas of textual analysis (camera shots, editing, mise en scene, sound)

Compile a brief report with your findings. Present the work in a format of your choosing and post to your blog.

Thursday, 2 October 2014

12Y The Gaze Music Videos



  1. Campbell: Busta Rhymes-#Twerkit
  2. Tom: Tyga-Rack City
  3. Dan: Jennifer Lopez: Booty
  4. Josh: Iggy Azalea: Work
  5. Brad: Robin Thicke-Blurred Lines
  6. Melissa: Pour It Up-Rihanna
  7. Ollie: Eric Prydz-Call On Me
  8. Rebecca: Demi Lovato-Neon Lights
  9. Kieran: Nikki Minaj-Starships
  10. Max: Tyga-Hookah
  11. Emma: Beyonce-Partition
  12. Bekki: Marina and the Diamonds-How To Be A Heartbreaker
  13. Jonny: Nikki Minaj-Anaconda
  14. George: Jennifer Lopez-Booty
  15. Sophie: Bruno Mars-Gorilla
  16. Rajan: Christina Aguilera-Dirrty
  17. Cam: Miley Cyrus-Wrecking Ball
  18. George C.: Nikki Minaj-Anaconda
  19. Katie: Rihanna-Pour It Up 
Post work to your blog by Tuesday 7th October (Period one)

Interstellar (2014) Trailer

Avengers Assemble Research Groups 12W



  1. Kadie & Rhia
  2. Millie & Jojo
  3. Louis, Liam, Meg
  4. Michael & Ben
  5. Hanna & Phoebe
  6. Christie & Hannah
  7. Alex & Nathan

  1. Quinn
  2. Josh & Harry
  3. Josh & Ben
  4. Tom & Sam
  5. .
  6. .
  7. Sam Frake

Wednesday, 1 October 2014

Avengers Assemble Research Groups 12X



  1. Sam L & Danny
  2. Erin & Megan
  3. Joe & Kaan
  4. Louis & Joe
  5. Ryan & Camen
  6. Satchin & Patrick
  7. Sam & Jordan

  1. Charlotte & Lauren
  2. Olivia & Beth
  3. Harry & Sam B

Emma Watson UN Speech

The Male Gaze


Choose a music video, analyse and apply the gaze theories you have learned today in as much detail as possible.

Have a look at Millie's Leader's example for inspiration.

Ensure that you include the following:

  • the video
  • images from the video or TubeChopped clips (or both)-to illustrate your points
  • direct references to the theory where applicable

Monday, 29 September 2014

The Male Gaze: Images



Analyse both images using the gaze theories.

The Male Gaze-Millie Leader

Analysis of video for the Beyonce song 1+1



Throughout this video there are several scenes associated with sex, orgasms and intimacy.


Within the first 10 seconds we are presented with Beyonce. She is seen to be wearing no clothing, or very little which we cannot see and appears to be wet. Her hair is a little messy which put together with the absence of clothing and wet skin we connote this with sex and pleasure. 

About 19 seconds in we see that Beyonce begins to turn to face the camera, looking down the lens at us the audience and essentially 'breaking the fourth wall' to show that it is all just a fantasy and that she is fantasying over a parter/lover.

She begins to tilt her head upwards to expose her bare chest. Her mouth is slightly parted and her chin is tilted which again leads us back to the connotations of pleasure, sex and even orgasms.


We are presented with a close up shot of her face after about 25 seconds which shows that the scene is intimate and she wants us to see how she is feeling and possibly feel it ourselves. Her eyes are very enticing in this shot which we refer to as a characteristic of the 'invitational' look.

After 30 seconds the camera begins to move slowly down Beyonce's body to again, show that she is bare. This allows the lighting to shine upon her wet skin so we are again reminded of the connotations and assumptions we make that are sex related.

44 seconds in we are presented with Beyonce tilting her head backwards again which we connote with orgasms and pleasure.

Just before the 1 minute mark we see a first glimpse of her clothing. It seems to be some sort of night garment or lingerie, made of either silk of lace which we connote with sexiness. She tilts her head back slightly again and we see that her lips are parted and that she is almost smiling.


Again we are given a close up of her eyes to remind us that it is intimate and imaginary. 

About 10 seconds into the 1 minute mark we see Bey take of her straps from her shoulders while she tilts her head backwards. Throughout the video she is presented as wet and in this particular scene we most defiantly connote that wet look with sweat as she looks incredibly sexual and almost orgasmic, again her mouth is parted and her eyes are closed. It is both invitational and sexual.


After about a minute and 15 seconds we see Beyonce once again tilt her head backwards, we are presented with no visible clothing and her groping herself moving from her neck down to her chest. We see this as suggestive and invitational as her lips are parted and she elongates her blinks.


Movements like this are repeated all the way up to the 2 minute mark where we see Bey in leopard print lingerie and black stockings with heels. We connote stockings and heels with sexiness which supports the ideas that this scene is sexual. She is represented as sexy and is most defiantly invitational by the way she stands with one leg opened out to the side. We see that the lingerie puts emphasis on her figure. She continuously looks down the lens (breaking the fourth wall) to remind us that this is all a fantasy of hers and that it isn't real.


Going wild: Beyonce appears in leopardskin lingerie and stockings in her new video for song 1+1

At the 2 min 44 second stage we are introduced to a male. We don't see his face only the back of him, this gives the element of mystery and we assume that this is her lover, the person she has been fantasying about. They engage in physical contact and the light shines on the males body to show that he looks wet, like beyonce does. We can then justify the connotations to sex and pleasure as they are both wet and we come to the conclusion that it is sweat.

Just before the 3 minute mark we are shown beyonce being lifted up. She starts bent over backwards with her head tilted toward the floor with the male holding her back and lifting her up. The camera moves upwards from the feet to the head as this movement takes place to emphasise her body.

At the 3 minute mark we are presented with skin on skin contact where, again where we see no visible clothing and sweaty bodies groping each other, we associate this with orgasms, pleasure and sexual contact.

At about 3 mins 15 we are again shown a close up of Beyonce's eyes to re-enforce the idea of fantasy and to remind us that it is not real.


She continues to run her fingers through her hair and tilts her head back several times toward the end of the video and we are show another shot of her and the male addition. Her mouth is parted at all times and her eyes remain closed throughout, leaving us to connote what we see with sex, pleasure and orgasms.

Sunday, 28 September 2014

Majorie Ferguson Gaze Theory (Magazines)



    Marjorie Ferguson (1980) identified four types of facial expression in the cover photos of British women’s magazines:

    1. Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
    2. Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.
    3. Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.
    4. Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’. 

The Male Gaze-Wonderbra Cadbury Spoof and Original Version


Friday, 26 September 2014

Dredd: Example Essay (Lauren Bolton)

Why Was Dredd a Failure at the Box Office

Essay: Why Did Dredd Flop At The Box Office?



Essay: Why Did Dredd Flop At The Box Office?

1000 words

50 marks:

  • 25 marks for argument
  • 25 marks for evidence
Write about Dredd and a superhero blockbuster of your own choice.

Deadlines:
  • 12X Wednesday 1st October
  • 12W Thursday 2nd October


Evidence includes:
  • film type
  • studios/ production company
  • year
  • box office figure
  • marketing
  • stars

Include:

Dredd

1. Pre-production: source material, stars, director, producers, budget
2. Production: Red x cameras, 3D, South Africa, cheap
3. Post-production: Marketing, distribtution (number of screens), length of cinema run

Then write about the same 3 elements for the film of your choice.

Other points to consider:
  1. Dredd as a cult film
  2. Dredd has an 18 certificate
  3. Marvel films are usually 12A or PG13 (four quadrant pictures)
  4. Superhero films are everywhere
  5. Developments in CGI means this type of film can be made easily
  6. Marvel (owned by Disney) owns Spiderman and all the Avengers characters
  7. DC (Warner Bros. produce the DC films) owns Superman and Batman
  8. Dredd was made to compete with US films
  9. Problems with the character/ source material: can't see Dredd's face, very violent, a bleak dystopia
  10. The film wasn't 'British' enough


Researching the following may help answer the question. Wikipedia is a good starting point but I have also added the occasional link to a more detailed site.


Pre Production

Production
  • When was the 'lawgiver' gun built and designed?
  • During which other UK film was the 'slo mo' sequences designed?
  • How did the film makers feel about making an 18 certificate film?
  • How long did it take to film Dredd?
  • Which camera was used to film Dredd?
  • Why did they need to create new camera rigs?


Post production
  • What issue affected the films editing?


 Distribution and marketing
  • How many cinemas was Dredd released in and how many ONLY showed it in 3D?
  • How did producers begin promoting Dredd3D
  • What viral marketing campaign did the producers use for Dredd?
  • The film premiered at Fantastic Fest, what is it and why would this appeal to the films target audience?
  • Which awards did the films marketing campaign win?
  • How much money did the film gross at the box office?
  • What unusual step did the film's UK distributors take to ensure people watched in 3D?
  • What percentage of audiences are physically incapable of seeing a 3D image?
  • What % of light is lost in a 3D film?
  • Which film was Dredd unfortunate to be released after?
  • In the UK which position in the DVD charts did Dredd occupy?
  • What might this show about the decision to allow only a 3D release
  • In the US which audience demographic was the largest?
  • How many units did Dredd sell on DVD/BluRay in the US?
  • How much money did this bring in?

Thursday, 25 September 2014

Dredd Research Task



Research the 2012 film Dredd (directed by Pete Travis). Focus on the following:


  • Producer (include green light)
  • Distributor
  • Script writer
  • Budget
  • Box office gross
  • Director & Actors
  • Marketing (posters, trailers, adverts,websites)
  • Critical reception (reviews-Metacritic & Rotten Tomatoes)
  • Reasons for lack of success
  • Awards
  • Technology used (3D cameras, new technology)
  • Tie-ins (soundtrack CD, toys, comics Etc)
  • Personal opinion


Tuesday, 23 September 2014

Common Stereotypes Task (12Y)



In pairs make a document (upload to Scribd) that covers the key aspects of the common stereotype. 

Make sure you cover how these groups are represented in different ways.

  • are the representations realistic?
  • are the representations stereotypical?
  • in your opinion, is there a common stereotype?

Use the common stereotype document as a starting point.

Refer to examples from TV Drama to illustrate the points you make.

Deadline: posted on to blog by period 4 Monday 29th September


Groups and Categories

  1. Age: Becky/Sophie, Josh/George
  2. Sexuality: Emma/George, Katie
  3. Gender: Rebecca/Kieran
  4. Class/ Status: Cam/Jon
  5. Ethinicity: Melissa
  6. Ability/ Disability: Max/Rajan, Aaron
  7. Regional Identity: Tom/ Dan

Thursday, 18 September 2014

Representation Task: Skins (12Y)



Watch the episode of Skins (Episode 1/Season 1)

Watch from the start up to the scene in the cafe when Michelle appears.

Make notes on the four main areas: 
  • camera
  • editing
  • sound
  • mise en scene
You will use these notes in Wednesday's lesson.

Click on the image for the episode.

Write about the representation of the character of Tony in the clip we watched in class.

Focus on the key areas (listed above).

Use the following words in your work:


  • stereotype
  • binary opposites
  • represented
  • representation
  • diegetic sound/ non-diegetic sound
  • mise en scene-costume/ props/ set and setting/ lighting
  • character
  • camera shots/ camera angles (use words from these lists)
DEADLINE: Period 1Tuesday 23rd September (Hand in a paper copy of the work)