Wednesday, 29 January 2014

Flatplans-Student Example (Will Jones 12X)





Tuesday, 21 January 2014

12V and 12X Work Schedule (Now-Friday 31st January)




Reflect on all preliminary work, answering the following questions:
  1. How does your prelim represent particular social groups?
  2. Who would be the intended audience for your product?
  3. How did you attract/ address your audience?
  4. What have you learnt about technologies from the process of constructing this product?

Lessons to pitch idea to class and receive feedback
  • This will be done via blog only, create either an animoto (apply for free password) or explain all which will pitch your idea.
Respond to staff feedback

  • detail what you are going to do to address the issues highlighted by your teachers.

Evaluate class feedback
  • every member of the class must leave feedback on each others blogs in relation to the pitch.
The following may help:
  1. What do you think of the idea (be constructive)?
  2. How much would you be willing to pay for the magazine?
  3. Do you have any positive suggestions to help improve the idea?
  • respond to their comments and reflect on their validity and what you have learnt


Gain further feedback from initial audience feedback sample on your mock up.
  • seek out your target audience (as identified by UKtribes) and get feedback from 5 of them. Use Survey Monkey to help make a survey. Send link to friends.


Create a band/artist for your magazine
  • The easy way to do this can be found HERE
  • As with your audience profile let us know what music they perform, like etc. Examples can be found in last years blogs

Complete mock version of cover/ contents page/ double page spread (1 lesson)
  • create a flat plan for your magazine using the correct font and colour palette. An example 'dummy photo' can be used to show the style you are aiming for.


Test shots of work on magazine elements
  • take photos for your magazine using your chosen model. Take lots of photos, at least 50. Don’t underestimate how many shots you need to end up with one good one.


Write draft article
  • This must be a minimum of 750 words in length. YOU ARE MARKED ON SPELLING, PUNCTUATION AND GRAMMAR.


Begin composing cover/contents page/ double page spread (draft version)

  • begin making your first full draft of your magazine.

Wednesday, 15 January 2014

The Next Two Lessons


By the end of the next two lessons you need to have demonstrated progress in terms of understanding and production. To meet this target (and work towards a level 4) you will need to produce a weekly target post in which you outline your aims and objectives for the week ahead. You will need to reflect on this post at the end of every day.

Over the course of both lessons you will need to have done the following:

  • Written a target setting post for the week ahead
  • Produced at least one post containing some of your favourite magazine covers from the last 12 months
  • Identified your preferred GENRE of music and therefore magazine (include images or artists, fashion, music videos etc from the genre)
  • Reflected on the skills you have acquired up to this point (i.e. photography, photoshop, terminology)
  • Analysed at least ONE magazine cover, ONE magazine contents and ONE magazine double page spread (you MUST analyse a minimum of three) using a MINIMUM of 10 technical terms from the list provided. The magazine MUST come from the GENRE you will be making.

Those students aiming for a level 4 could
  • Read the tips on layout and evaluate whether the magazine(s) you have analysed follow any of these tips
  • Evaluate what you could 'copy' from your favourite magazines from the last 12 months
  • Evaluate how realistic it is for you to create a magazine from you favourite genre

Tips and Advice on Layout from Clive Edwards et al



The first colour is white. The second colour is black. The third colour is red. Calligraphers and early printers grasped this over 500 years ago and experience has proved them exactly right. White for background, black for text, red for accent and excitement. These three colours are the best . Be very careful with all other colours.
Roger Black (designer of Newsweek, Time Out, Esquire, National Enquirer, Rolling Stone)



A cover should be a poster. A single image of a human will sell more copies than multiple images or all type. Always has, always will. Think about why.
Roger Black



Never set a lot of text type in all caps. After a while, it’s just too hard to read.
Roger Black



Use only one or two typefaces. Italian design is the model: a strong sense of a few things that work together. Avoid a free for all of multiple fonts/colours.
Roger Black



Get lumpy! The trouble with most design is that it has no surprise. If you want normal people to pay attention, you have to change pace in your presentation. Monotonous rhythms of picture, headline, picture, text, ad, headline, picture, ad, etc. Is like a pudding without raisins – a stew without lumps.
Roger Black



Break up type to add interest
Chris Frost – Designing for newspapers and magazines



Don’t use too many typefaces. Too much variation will end up looking a mess. It’s best to limit yourself to one font, and variations of it.
Chris Frost



Emphasise your entry point, with larger intro type, bold faces, drop letters, etc. Choose your entry point with care, and make it the focal point of the page.
Chris Frost




Even mediocre photographs attract an audience and a good news picture, even on an inside page, may attract 80% of the readership.
Harold Evans – Pictures on a Page



Just switching type face from serif to sans can result in massive differences in reader comprehension, and response, to advertisements
Colin Wheildon – Are you communicating, or just making pretty shapes? (2005)



There are few major newspapers in the English speaking world today which use the sans serif type for the body text. Conversely, many major magazines choose sans serif. Serif faces have long been regarded as highly readable. One theory is that the serifs acted as tram lines, keeping the eyes on target. Another was that the modulated thick and thin strokes of serif types provided greater opportunity for individual letters, and hence words, to be distinguished and read.
Colin Wheildon



Responses to text in printed colours showed a considerably lower level of good comprehension.
 81% said they would prefer to read the page of coloured type because it was more attractive. But the test results clearly show that in practise, they found coloured text more difficult to read. It was attractive to look at but did not make a good reading environment.
Colin Wheildon



Editors and designers are the missing link between the ape world and man.
Colin Wheildon



Every picture should have a caption. Readers get very irritated if they cannot find the caption. But the caption must not state the obvious. A picture of a vicar pouring a cup of tea, should not have for its caption: Vicar, pouring cup of tea. Captions should add to the information in the photo, not re-state it.
Many music mags use witty, tongue-in-cheek  captions.




Type size for the body of an article should be between 9-14.  (not the headlines, standfirst, crossheads etc). Some newspapers go down to 8, and many would consider that anything above 11 is too large, wastes space, and patronises the reader. 9 is the most common size.