Thursday, 19 December 2013

Preliminary activity: Print



Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program .

Wednesday, 18 December 2013

Mr Smith's Revision Advent Calendar




Based on the following question, and in the spirit of Christmas, I want you to decide upon the most important facts for the US and UK film industry and then create an advent revision calendar!!!!! You have until the end of Friday's lesson to complete this, there will be a PRIZE for the best festive 50.

“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices”. 

To what extent would you agree with this statement, within the media area you have studied?

Translation

Success = MONEY. It is the film INDUSTRY remember.
Success = CRITICS. How certain films are promoted to awarding bodies (think Kings Speech and the Weinstein's involvement)

Marketing - how a film is publicised (think advertisements, viral marketing, synergy marketing etc, think Mark Kermodes rules of blockbusters,)

good production practices - the way a film is made/the things IN a film (stars, story, SFX, locations, source material, director, newsworthy budget, family friendly etc)

TASK EXPLANATION

You are going to create two revision advent calendars, one for the marketing of US and UK films and another for the production of US and UK films. IT MUST LOOK LIKE A CALENDAR, THE DOORS CAN BE NUMBERED AGAINST KEY NUMBERS e.g.

3 - The Worlds End is the THIRD in a trilogy
2000 - Dredd is based on a 200AD character

Behind every door will be an image which links to key fact about the respective film industry and film.  Your advent calendar should cover no more than 3 films from each region and should try to cover low budget, medium budget and block buster films.

UK
Low budget UK - Kill List
Medium budget UK - The Kings Speech
Big Budget UK - Dredd 3D

US
Blockbuster - Star Trek Into Darkness
Blockbuster - One of your choice
Medium budget - Use the extension Variety questions to find a fact why the US are stopping making them


All the information you need can be found on your blogs

Monday, 16 December 2013

12X Schedule: Last Week Of Term

  • Mon 16th: The British Film Industry 30 Questions 
  • Wed 18th: Essay
  • Thu 19th: Revision Activity
  • Fri 20th Essay

The British Film Industry 30 Questions



Follow the links to answer the following questions:

http://www.bbc.co.uk/news/entertainment-arts-25302988
http://www.bbc.co.uk/news/entertainment-arts-25232305
http://www.bbc.co.uk/news/entertainment-arts-20605962
http://www.bbc.co.uk/news/entertainment-arts-22909112
http://variety.com/2013/film/international/sony-opens-digital-motion-picture-center-at-pinewood-1200732039/
http://variety.com/2013/biz/news/the-blockbuster-movie-model-that-ate-hollywood-1200923390/


  1. What % of global box office was the British film industry responsible for?
  2. What was this % in 2009?
  3. What might this change indicate about British film?
  4. What films have been responsible for this change?
  5. What % of the British film industry makes a profit?
  6. What % of Hollywood films make a profit?
  7. How does that % differ between £2m and £10m budget British films?
  8. What might we infer from this difference?
  9. Which age group makes up the largest % of UK cinema goers?
  10. Why do you think this might be?
  11. Which 'type' of film has seen an 18% drop in attendance?
  12. Within that 'type' which genre has seen the biggest fall?
  13. What did Charles Grant put this decline down to?
  14. Who is Paul Greengrass?
  15. How did he describe the British film industry?
  16. What did a BFI spokesperson say was the point of less profitable low budget British films?
  17. What was the budget for Filth and how much money did it take?
  18. What advantage did James McEvoy feel £100m films have over low budget films?
  19. What is VOD?
  20. What % increase did VOD see last year?
  21. What impact might VOD have on distributers and Studios?
  22. What impact has it had on Blockbuster rental stores?
  23. What was unique about Ben Wheatleys 'A Field In England'?
  24. What does director of The Machine Caradog James think is the toughest part of film making?
  25. Why have rules been relaxed on what makes a film 'British'?
  26. How has the use of visual effects in films been encouraged?
  27. Name five of these rules and link them to The Kings Speech, Kill List, The World's End
  28. What rules has chancellor George Osbourne announced for tax on British films?
  29. What is the highest grossing film in UK box office history?
  30. How much has it taken and how many screens was it available on?


EXTENSION WORK - Variety links

Why has Sony opened a Digital Motion Picture Centre at Pinewood studios?

What benefit might this have for the British film industry?

Where else have they opened facilities like this?

How many films have been produced using the F65 camera?


What has been the consequence of Blockbusters to US film production?

How big a loss to Sony expect to post?

Which films are responsible for this?

How is Lionsgate different to Sony?

Why is "the new mandate to avoid niche products"?

Thursday, 12 December 2013

The World's End Notes



The Basics
  • The World's End (Cornetto Trilogy)
  • Director: Edgar Wright
  • Producer: Working Title (Tim Bevan)
  • Distributor: Universal (Big Six)
  • Budget: $25 million
  • Box Office: $46 million

'Cornetto Trilogy' - repeatability for DVD and BluRay

The Audience
  • The target Audience is male 28-40 (who like sci-fi and comedy and indie music/britpop)
  • Links to soundtrack which is full of late 80s early 90s hits by bands such as: The Housemartins, Blur, Primal Scream, Pulp, James, Happy Mondays, Suede, The Stone Roses, Inspiral Carpets.
All star 'British' cast

  • Simon Pegg (Gary King): Star Trek, Mission Impossible, Shaun of the Dead, Hot Fuzz, Paul - mainstream and niche appeal.
  • Nick Frost (Andy Knightley) : Shaun of the Dead, Hot Fuzz, Paul - mainstream and niche appeal.
  • Martin Freeman (Oliver Chamberlain) : The Hobbit, Love Actually, The Office (TV), Sherlock (TV)
  • Paddy Considine (Steven Prince) : Dead Man's Shoes, Submarine, The Suspicions of Mr Whicher (TV) - multiple acting award nominations. Target audience of film buffs/ aficionados
  • Eddie Marsan (Peter Page) : Tyrannosaur, Miami Vice, Happy-Go-Lucky, Sherlock Holmes (Inspector Lestrade). Target audience of film buffs/ aficionados.
  • Rosamund Pike (Sam Chamberlain) : Die Another Day, An Education, Made In Dagenham, Wrath Of The Titans, Jack Reacher
Other  notable cast members

  • Pierce Brosnan (Guy Shepherd): James Bond (1995-2004), The Thomas Crown Affair, The Ghost, Mama Mia
  • Bill Nighy (The Network-voice only): Shaun of the Dead, Hot Fuzz, Love Actually, Pirates of the Caribbean
  • Rafe Spall (Young Man): Grindhouse, Kidulthood, Prometheus, Shaun of the Dead, Hot Fuzz, Life of Pi, I Give It A Year

The Director

Edgar Wright: Shaun of the Dead, Hot Fuzz, Scott Pilgrim vs The World, The Adventures of Tin Tin (co writer), Spaced (TV)

Themes

The film focuses on uniquely British concerns: pubs, 'lad' culture, British nightlife, loss of British identity, the homogenization of the high street, American influence, school, sleepy market towns. The film is also about growing up, the potential of youth and the disappointment of adult life.

The film was a niche product globally and a mass market product nationally.

Figures
  • Only 7% of British films make a profit.
  • Of films costing less than £2 million only 45 make a profit.
  • Of films costing £10 million or more 17% make a profit
Reception
  • Rotten Tomatoes 89% approval rating
  • Metacritic 81 out of 100

Monday, 2 December 2013

The King's Speech Case Study



Click on the image above to go to a site that contains lots of links that will be useful when researching The King's Speech.

The areas you need to research here are:

Britishness

Exhibition
  • Box office in the UK
  • The film's reception
  • Criticism of the film
  • Web 2.0 and Exchange
Production Issues
  • The film's origins
  • The finance
  • The production companies
Distribution and Marketing Issues

Major Issues Facing British Film Makers