Q: How is Media Convergence important for audiences and Institutions?
The sample essay in the previous post should help you with a structure and also the content. Remember to write about Attack The Block, Kick-Ass and the film you researche individually.
The question applies to this area from the specification:
the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
Continuity –The viewer should not notice the cuts, and shots should flow together naturally. Hence, the sequence of shots should appear to be continuous.
Hollywood Montage - a "montage sequence" is a short segment in a film in which narrative information is presented in a condensed fashion.
Soviet Montage - This style of editing has two functions. The highly political soviet style of the 1920’s which sought to create a new meaning out of seemingly unconnected shots. The audience are very aware of the ‘cuts’.
Transitions - A ‘transition’ is the term for how an editor moves from one ‘shot’ to another. The use of an inappropriate transition can destroy the mood or pace of a scene.
As we watch the following transitions write down what you think the effect on the audience is.
Cross Cutting/parallel editing - Editing that alternates shots of two or more lines of action occurring in different places, usually simultaneously.
A Dissolve - A transition between two shots during which the first image gradually disappears while the second image gradually appears.
Your film must be from within the last five years (earliest release date September 2007).
You will present your findings to the class next week. Each presentation needs to be about five minutes long.
In the comments section below please add your full name, class and film choice. If someone from the same class has already indicated a preference for a film then you need to pick an alternate title. I don't want any repetition.